Rekyl aims high

Borås-based Rekyl is once again expanding and has acquired the Born brand consultancy.

The agreement was signed last week and moves Rekyl one step closer to becoming an all-round advertising and communication agency.
“We have long been a full-service agency. Now we are broadening our offer further by adding cutting-edge expertise in brand strategy and business design,” says Peter Algebäck, CEO of Rekyl Reklambyrå.

The acquisition presents customers with a unique opportunity to engage successfully in the long-term development of their brands.
“It will enable existing customers and potential new customers alike to focus their communication with greater precision,” Algebäck says.

The Born brand consultancy specialises in innovative business design and a five-dimensional communication strategy that appeals to all of the human senses. Born has experience of working with brands both small and large at national and international level. All of Born’s employees will remain with the company as it now becomes part of Rekyl.  

For Magnus Frejd, Born’s MD, the new situation provides an opportunity to sharpen the focus on the consultancy’s areas of core competence, namely strategic brand development, business design and digital media. Parallel with this, brand consultants now also have unrestricted access to the full breadth and capacity of Rekyl’s resources.
“It’s a step forward that inspires us all. Both Born’s customers and those at Rekyl will soon see the positive benefits of being able to combine our separate areas of expertise.”

Sights set on markets abroad

The acquisition of Born marks a big stride towards Rekyl’s “Vision 2020”, where sights are clearly set on establishing a foothold in more markets.
“We already have international customers and the aim is to expand our reach to challenge other agencies in Sweden and abroad,” says Algebäck. He is firmly convinced that Born’s comprehensive approach to branding methodology will add further strengths to Rekyl’s offer to the market.
“Born’s experts know the kind of challenges a brand has to face throughout the duration of its life cycle – and that knowledge includes certain insights that Rekyl has previously lacked.”

Rekyl is based in Borås and has 25 employees and a client portfolio that includes companies such as KappAhl, Blåkläder, HusmanHagberg, Bonnier Media Group, Basebone, Citroën, Fiskars, Lager 157, Borås Zoo and IF Elfsborg football club.
Now Born’s customers can also be added to the expanding client list.

If you have any questions, please feel free to contact Peter Algebäck, CEO of Rekyl Reklambyrå on +46 70 859 17 17

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