Rekyl Reklambyrå in Borås won the contract as communication partner for the City of Borås.
The contract extends over two years with an option for extension.
After an extensive negotiation process the municipal authorities in Borås chose to use the locally based Rekyl agency.
“We are delighted to be able to report at last that the City of Borås is our latest new customer,” says Peter Algebäck, CEO of Rekyl Reklambyrå.
He is extremely proud of this most recent collaboration.
“It feels incredibly exciting to be able to work with such a big customer as the City of Borås. We’re so happy about this.”
The contract is for two years with an option to extend collaboration for a further two years. And now the residents of Borås can look forward to some highly creative and innovative campaigns.
“We are absolutely determined to excel by delivering campaigns that will send ripples halfway across the European continent,” Peter says.
Creative and colourful
During the negotiation process the City of Borås assessed the creativity of the different agencies, their originality and their ability to reach the target group – but a track record of success in digital communication was also an important consideration.
Rekyl Reklambyrå was established in 1996 and has since expanded to become an advertising agency with 25 employees and a client portfolio that includes companies such as KappAhl, Blåkläder, HusmanHagberg, Bonnier Media Group, Citroën, Fiskars, Lager 157, Borås Zoo and IF Elfsborg football club.