Rekyl, the Borås-based advertising agency, has once again been nominated as “Agency of the Year”.
This is the sixteenth year that the research organisation Regi has conducted its annual survey to determine the quality of Sweden’s communication agencies. Customers for each of the nominated agencies are asked to review the agency’s various qualities and to rank performance according to what they are satisfied with and where there is room for improvement.
“It gives us a real kick to know that we have been nominated. This is proof that Rekyl is among Sweden’s very best advertising agencies within its category,” says Peter Algebäck, CEO of Rekyl Reklambyrå.
For Algebäck, the fact that it is the customers who assess the performance of the agency makes Rekyl’s nomination extra special.
“The feedback this gives us is important. It helps us to develop and become even better,” he explains.
Confirmation of high quality
Rekyl has been nominated as “Agency of the Year 2015” in the category for companies with annual sales of 15–25 million Swedish kronor. Rekyl is the only agency in its geographical region that has been nominated.
“Everyone here is so proud and pleased about Rekyl’s nomination. It’s confirmation of the fact that we do a good job and can deliver high quality,” Algebäck says.
Rekyl is based in Borås. Its 27 employees work with companies such as KappAhl, Blåkläder, HusmanHagberg, Bonnier Media Group, Citroën, Lager 157, Borås Zoo, the City of Borås, Brunngård and Citybutikerna.
Rekyl has previously been nominated in the same category. This year the Awards Ceremony will take place at the Cirkus Auditorium in Stockholm on 11 February 2016.