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Project description

Eskils

The challenge

Since Eskils was founded in 1954 it has enjoyed decades of success in its market niche. In common with all traditional printing companies, however, Eskils saw the need for profound change as the digital revolution drove a loss of market share. To help devise a sustainable business and brand strategy in response to the challenges that the future will bring. Eskils turned to Brainforest.

The solution

Eskils carried out a strategy process using the Brainforest evolutionary model. We arranged a number of workshops with our brand strategist and a handful of Eskils’ co-workers to examine the company’s business model, its market, customers and competitors from every possible angle. We also got to know print customers and were eventually able to put together an offer that matched the needs of Eskils’ customers.

The result

Brainforest delivered an all-round strategy with an updated business model, an enhanced customer offer, a brand platform with a new ideology, a revitalised identity and a communication strategy. Eskils was transformed from a traditional printing company to a partner that offers customers the freedom to produce flexible all-round solutions with the best overall economy. Today Eskils is a place where communication ideas are made visible and where brand experiences are expressed.

Share

  • Key Account Manager
  • Magnus Frejd
  • Brand Strategist, Business Strategist
  • Kenneth Qfvarnström
  • Art Director
  • Magnus Wallmark

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