Project description

Oscar Of Sweden

The challenge

Oscar of Sweden is a fashion company that produces shirts for men who wish to be well dressed in garments that combine high quality with a high fashion level. Founded in 1949, the company represents the quintessence of craftsmanship, quality and style. The head office is in Borås, but Oscar of Sweden shirts are retailed all over the world. The company’s products are distinguished by attention to detail: every fit, cut, pattern match and seam must be absolutely perfect. Nothing is left to chance. When someone wears a shirt from Oscar of Sweden, the sensation of quality should be both seen and felt, so the company goes to great lengths in its choice of everything from exclusive fabrics, buttons and even thread to weaving techniques and washing properties.

Brainforest has been Oscar of Sweden’s principal communication partner since 2013. In addition to assisting and supporting the company with strategic issues and media planning, we also produce in-store materials for the brand and are responsible for producing the company’s seasonal catalogues.

The solution

The aim of every campaign for Oscar of Sweden is to arouse inspiration among the target group while simultaneously exposing the company’s collections in a tasteful way in the right channels. To inspire the target group, the photos for the catalogue are shot in a different, strategically selected location each year. Brainforest is responsible for the concept, design and layout and for the production of the finished catalogue.

The result

Resellers and customers alike have expressed their appreciation for the point-of-purchase materials that can regularly be seen at retail outlets. In addition to these POP materials, Brainforest has also designed the Oscar of Sweden stand at the Pitti Uomo international menswear fair in Florence, Italy.