Project description

Sven Erikson Upper Secondary School

High school catalog with the little extra

The challenge

The Sven Erikson Upper Secondary School had undergone a branding process and wanted the catalogue that it sends to all pupils in Borås during their final year of compulsory education to be updated to reflect the school’s new graphic identity. The ambition was to produce an attractive catalogue that included clear descriptions of the various educational courses available at the school and that also explained the advantages and benefits of studying there.

The solution

The catalogue was produced in a totally new design and format during the spring of 2016. Brainforest wrote all the texts and was responsible for the photography and the new design and layout.

The result

The result is a course catalogue with an unmistakable air of exclusivity that sends out clear messages about the high quality of tuition and the attractions of life as a student at the school. The look is perfectly attuned to the school’s new image and the catalogue stands out among its competitors thanks to a slightly more exclusive choice of paper and a UV lacquered finish.


  • Key Account Manager
  • Magnus Frejd
  • Art Director
  • Magnus Wallmark
  • Art Director
  • Richard Almqvist