It’s simple to set up fantastic goals and objectives. We have developed our own methodology that helps you to develop the kind of long-term relationships with your customers that lead to commercial results. We use different types of metrics for business development, brand refinement and communication projects.

We adopt a Darwinian evolutionary model to develop your brand. This consists of 5 different evolutionary stages and 12 separate steps and it can be used to help identify your unique needs, fine-tune your customer offer to commercial trends, better understand your target groups, design business models, build brands, develop the relevant product values and communicate a content that builds long-term confidence both internally and externally.


Needs analysis / Trend innovation

We always begin a new relationship or a new assignment by examining the current situation and the needs a customer has. After we have carried out a thorough analysis we then determine the challenges that face the customer: the commercial challenges and the challenges in terms of the brand and communication. Then, when appropriate, we carry out an innovative market scanning process to alert the customer to emerging trends and give advance notice about the need to adapt the customer’s offer to the changing market in order to stay one step ahead of the competition.


Business design / Brand platform / Product development

In the “Think” stage we construct a dynamic business model where we analyse how our customer creates and makes use of the values in their business operations. Then we start to develop a brand platform that sharpens the focus of the brand by defining the basic values, mission, vision, promise and purpose. The next stage involves differentiating the brand through positional analyses, before performing a scenario analysis that specifies how the content of the brand should be developed in order to meet the needs of end users (the customer’s customers) –  today and over the next three years.

The process of developing the brand platform may also identify the necessity of developing a product or service, in order to be ready to meet the needs of our customer’s customers at the earliest possible opportunity.


Identity strategy / Storytelling system / Graphic architecture

In the “Look” stage we develop an identity that gathers together all of the most important associations that it is necessary to link to the identity. We then write a narrative for the “story” that will be the constant backdrop to all communication, internal and external. This is a sure way of firmly establishing a sustainable image – in other words, the market’s image of the brand.

Last, but by no means least, we develop a basic graphic structure with logotype, tagline and “guarantor”, together with a colour palette, typographical template and overall visual expression. This defines the tonality of the brand in words and images.  


Communication strategy / Internal / External

In the “Play” stage we develop a customised communication strategy based on the content of the previous stages. We have an employer-branding strategy to ensure that the brand ideology is well-established and firmly rooted internally, and an outbound marketing tactic that focuses on educating and informing the market, and building and maintaining relations externally. From image building to the communication of services and products. This is where the conceptualisation of the campaign is determined, where the choice of media is made and where quantifiable KPI’s are defined.


Tactical communication / Integrated campaigns / Digital campaigns / Social media campaigns / Print campaigns / Events / Web services / Films / Photography

In the “Produce” stage we produce all the content that has been conceived in “Play”. The composition of the production team is determined by the spectrum of skills that is needed to match the content. The team is led by a Brainforest key account manager (KAM), who makes sure that the team works with the agreed messages, keeps to the agreed schedules and budget frameworks and – just as importantly – follows up the campaign with results that are communicated to the customer.